Artificial Irritation in the Supermarket –
when the AI does what it should
A creation by MALZKORN
"A photo shoot in a small American town somewhere in the rainy part of Oregon. The local supermarket serves as the center of life for a bizarrely close-knit neighborhood that strolls through the aisles in high spirits. Of course, and by not so quiet agreement, everyone wears animal masks with their rain gear. " Get to the point. Live BIFF BAFF,' they happily tell us. The imagery is supermarket-bright and appears surreal, but not frightening, thanks to the masked protagonists. Everything is decorated in blue, white and red."
Something like this is the result of our brainstorming for the current campaign for our art and design brand “BIFF BAFF”. Very well thought out and said - in our opinion, but the implementation requires unconventional methods - and not just because of the budget.
So we don't fly to Oregon for the shoot, but directly to a place called Midjourney, where we use the services of so-called artificial intelligence. Here we then transform what we need to implement our idea into small prompts that go something like this: "A laughing young man in a thick blue and white polyester snow jacket wearing a funny catmask in a bright supermarket ..." And at the end of the “photo production” it is complete, the artificial irritation (= AI = AI = Artificial Irritation).
Visit the 'AI' collection in the shop